Resources
Free webinars, podcasts, slide decks, templates, articles, and other stuff that can help you get better at marketing, experimentation & copywriting)
Webinars & Keynotes
Experimentation Elite Conference (Dec 2022, London): keynote speaker
The Conference (formerly known as Conversion Hotel – #CH2022) (Nov 2022, Texel, Netherlands): keynote speaker
DEMAND 2022 by Metadata (Oct 2022): Crafting Landing Pages And Social Ads That Actually Convert
How To Web Conference (Sep 2022, Bucharest, Romania) keynote speaker: Bye-Bye Buzzwords – How To Explain What Your Product Does And Why It’s Awesome
Hexnode Partner Conference (Apr 2022): Why Most B2B Marketing Fails (And What You Can Do To Avoid It)
Conversion Hotel. The Webinar by Ton Wesseling (Oct 2021): How To Optimize For Cold Traffic. Sponsored by VWO (registration closed, but you can read Abi Hough’s amazing write-up about it on LinkedIn)
Experiment Nation. The Conference by Rommil Santiago (Oct 2021): How To “Hack” Experimentation With Anthropology
Invesp Webinar with Khalid Saleh (Apr 2021): How To Write Landing Pages That Convert Cold Traffic + free slide deck
Optizent Academy with Anil Batra (Mar 2021): You’re Sitting On A Gold Mine – How To Use Your Customers To Help You Write High-Converting Copy
Wynter Games 3 with Peep Laja (Jan 2021): How To Win (And Hold) Audience Attention With Emotion-Infused Headlines
Product Tank Nairobi (Jul 2020): How Customer-Focused Messaging Drives Revenue
Product Led Summit (Jan 2020): How To Write Fail-Proof Product Descriptions
Podcasts
The Marketer’s Guide (by Samuel Cheong): Creating Copy That Converts
CLTV University (by Casey Hill): How To Improve Customer Lifetime Value Through Copywriting
The Entrepreneur Next Door Podcast (by Zev Asch): My Life Journey From B.C. (Before Copywriting) To Today
The Strategic Marketer Podcast (by Joseph Lewin): Episode 27 – What is copywriting?
Demandist Podcast (by Tom Whatley, CEO of Grizzle.io): How To Acquire And Keep More Customers With Conversion-Focused Copy
The Funky Marketing Show (by Nemanja Zivkovic, CEO of Funky Marketing): Copywriting Secrets – How To Optimize Your Marketing For Conversions
Experimentation Masters Podcast (by Gavin Bryant, founder at First Principles CRO Agency): Episode 03 – Creating A Killer Value Proposition
No Hacks Marketing Podcast (by Slobodan Manic & Catherine Quiambao): Episode 47 – Converting Cold Traffic (Also Snails and Autopsies)
Scaling Without BS, The Growth.Shop Podcast (by Mark Patchett): Episode 1 – How To Connect Personality & Performance
CRO.Cafe Podcast (by Guido X Jansen): Turn Ice-Cold Traffic Into Thrilled-To-Be-Paying Customers With High-Converting Copy
Digital Marketing Radio (by David Bain): 3 Tips To Improve Your Copywriting
Business Growth Show (by Sam Dunning): How To Write Insane Copy By Using Your Customers Own Words
Experiment Nation: Adventures In Experimentation Podcasts (3 episodes)
Scaling SaaS Operations (by Kristine Esparza): Episode #38
Secrets To Scaling (by Tanner Scott, founder of Ranksey Digital Marketing): Episode #27 Why Improving Your Copywriting Is Essential For Growth
Marketing Spark, The B2B Marketing Podcast (by Mark Evans): Why B2B Copywriting Really Matters
ECommerce 360 Podcast (by Shipping Chimp and Revathi Karthik): Killer ECommerce Copywriting Strategies
Articles & Interviews
Very Good Copy (by Eddie Shleyner): Micro-Interview #72
Kameleoon Blog: Think Back To Your “Whys” In A/B Testing
The Effective CMO (by Srdjan/Serge Popovic, CMO of Crossrope): Interview (written)
Taco & Bean (by Rachael Pilcher): How To Become A Freelance B2B SaaS Copywriter (feature)
Convert.com: Testing Mind Map Series – How To Think Like A CRO Expert – Eden Bidani
Shipping Chimp eBook: Ultimate Guide to the eCommerce Post-Purchase Customer Journey (feature)
Metadata.io: How To Create B2B Landing Pages That Actually Convert
Product Led Institute: How To Write Fail-Proof Product Descriptions + free 6-point checklist
Experiment Nation: The How, What, And Why Of Copy Testing
Also featured in…
Convert.com Blog: How To Find The Best Selling Angles With A/B Testing
Kameleoon Blog: 58 A/B Testing Influencers You Need To Follow In 2022
Convert.com Blog: Five Big Trends Shopify Stores Need To Act On Now by Katie Kelly
Digital Asia Summit (Aug 2021) Panel Discussion: Copywriting – Quality Over Quantity
SuperOps.ai: 3 Copywriting Hacks (short video)
Attention Insight: 10 Key Elements Of A High Converting Landing Page
Userpilot: The 13 Proven Customer Retention Strategies For SaaS [A Guide]
Omniconvert: The Last Cookie Crumbs In The Digital Marketing Ecosystem
Masters of Marketing #37 (by Gravity): How To Get Inside Your Prospects’ Heads With Anthropology
Proceed With Passion Q&A (by Terry Schilling): How To Keep Conversion Copy Authentic (And Other Things)
I’m on LinkedIn often a lot, and publish roughly 3-5 times a week on marketing, copywriting, and CRO/experimentation. Including a long-running series of “1-min conversion copywriting tips 🔥”
You can check out the action here.
Mentoring
GrowthMentor: Since September 2020, I’ve been mentoring startups (pro-bono) on their GTM strategies, paid/organic media campaigns, conversion rate optimization tests, copywriting, and messaging strategies via GrowthMentor.
96 sessions and counting (with a 4.98 ⭐ rating)
Honored that I’m able to help people who are struggling with growth, to… grow 🙏
Let’s talk?
Just click that green button below to book your 20-min (don’t-worry-I’m-not-going-to-hard-pitch-you) discovery call